The ideal size for a mobile hero image is 800 x 1,200 pixels. Aim for a page load time of one to two seconds because you'll likely lose people if it's over five seconds. It gives a comprehensive look at which site content loads first and where there's room for improvement. You can check your loading speed for desktop and mobile with Google's PageSpeed Insights. Keep in mind this can result in a large file size that slows down your site. If you need crystal-clear images, or your target audience browses on large screens, you may have to size up to 1,800 pixels. For a banner hero image, the ideal size is 1600 x 500 pixels. The ideal size for a full-screen hero image is 1,200 pixels wide with a 16:9 aspect ratio. Some image cropping is bound to occur as your hero image scales to fit a variety of screens, so it's best to think of the following dimensions as guidelines, not rigid rules.
Personally, my screen is usually zoomed in to 120%, but others may have dozens of tabs open that are all different sizes. You also have to consider that no one browses in exactly the same way.
Banner hero images aren't the same as full-screen images, and every image has to scale to fit the space. Hero Image Dimensionsįinding the right aspect ratio and cropping can get confusing when sizing a hero image. Let's walk through the different hero image sizes so you can create a stunning image every time. One common mistake when designing a hero image is getting the right file size. Off-brand visuals, large files that slow loading speed, and meaningless copy can ruin the user experience. But a bad image can bring down an otherwise great design. Animation, carousels, and scroll-triggered effects are ways to flex your creativity beyond typical stock photography. You want it to show off your brand's style, share the purpose of your site, and make people excited to explore.Ī good hero image can elevate your traffic and conversions by making people want to interact with your site. The goal of this image is to add energy and excitement to a page. Hero images sit above the fold and often feature a call to action (CTA) that encourages people to dive deeper into the website. It typically incorporates both an image and text in order to convey a company's core message. In web design, a hero image is the first photo, graphic, illustration, or video people see on a web page.
It draws your eye in and makes you want more. If engaging visuals are the sprinkles on top of every great design system, a hero image is the shiny, red cherry. We'll also walk through hero image examples to spark ideas for your own website.
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This guide will explain how to level up your website with the perfect hero image, from choosing a graphic inspired by the latest design trends to ensuring your image is the optimal size. Yes, it's a lot of weight for one piece of visual content. If done well, they represent the essence of your brand identity and the overall theme of your web page. High-quality hero images are the key to a great first impression.
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